Today I read a very interesting article by Mark Stevens entitled Sales Lessons From a Fly Fishing Master and found at Entrepreneur.com. Mark Stevens is a bestselling author and the CEO of MSCO which is a management and marketing firm. In this article, Stevens offers seven lessons about sales and being a salesman which I found very valuable. I quote these nuggets below:
1. If there are two versions of you, the salesperson and the civilian, people will see you as disingenuous. There must be only one you.
2. Relate to people exactly as you are. Imperfections are not seen as reasons not to do business with you. Just the opposite, your willingness to be transparent is seen as vindication that you are the genuine article — a trustworthy individual one can reliably do business with.
3. Tell your clients and prospects what they don’t want to hear when you believe that the painful medicine will be in their best interests. They may be upset with the messenger in the moment of truth, but you will stand out from the yes-men when the dust clears.
4. Always carry yourself with great pride, knowing that a salesperson is a “prince of the company.” Others can work the books and make the factory hum, but as IBM founder Tom Watson said, Continue reading “Seven Sales Lessons from Mark Stevens”